ABOUT Scent Marketing


Reinforcing Brand Identity Through the Power of Scent.

What is Scent Marketing?


The process of finding and creating a scent identity is very detailed and personalized as no two brands or businesses are the same. All aspects of the business are taken into consideration. Their history, customers, goals and the desired emotional response are all interpreted and translated into a scent that represents their brand and will help further their goals and aspirations. 

Apple's® Scenting

Apple® uses scent machines in their retail stores to exemplify the smell of their products and wooden furniture throughout the store. There are many reasons for why this is done.

How Does Scent Branding Work?


Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn't have to be processed or interpreted. Scent is used in branding because it increases the customers'remembrance of the brand. It can create instant connections between a brand and other memories.Smell is linked to pleasure, and well-being, emotion, and memory. Therefore, it can influence customers' emotional state and mood to make the customers more susceptible and even impact customer behavior.

We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues. Our team works with our clients to incorporate their scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.

How Does Scent Branding Work?

Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn't have to be processed or interpreted. Scent is used in branding because it increases the customers' remembrance of the brand. It can create instant connections between a brand and other memories. Smell is linked to pleasure, well-being, emotion, and memory. Therefore, it can influence customers' emotional state and mood to make the customers more susceptible and even impact customer behavior.

Nike's® Scenting

A study done by Nike® discovered that they could increase the intent to purchase by 84% through the introduction of scent into their stores.

The Science of Scenting

Olfaction, or the sense of smell, is believed to be our oldest evolved sense. Humans have about 50 different smell receptors that help us discern more than a trillion different odors. As we inhale, our noses collect the molecules and they dissolve on a thin membrane inside our nasal cavity. Small hairs (cilia) fire like nerves and send signals to our brain via the olfactory bulb. This impacts four different parts of our brain – impacting emotion, motivation, and memory. 

Nike's Scenting


A study done by Nike discovered that they could increase the intent to purchase by 84% through the introduction of scent into their stores.

The Science of Scenting


Olfaction, or the sense of smell, is believed to be our oldest evolved sense.Humans have about 50 different smell receptors that help us discern more than a trillion different odors. As we inhale, our noses collect the molecules and they dissolve on a thin membrane inside our nasal cavity. Small hairs (cilia) fire like nerves and send signals to our brain via the olfactory bulb. This impacts four different parts of our brain – impacting emotion, motivation, and memory.

SHARING OUR KNOWLEDGE

We are committed not only to bringing you the best coffee we can find but also the best information about its health benefits

NAME

PHONE

EMAIL

Are You Interested in...

MESSAGE


Let Us Customize a Scenting Solution For Your Space