What is Scent
Branding and Why it Works

Our sense of smell is processed by the limbic system of our brain which is located on the left side of our brain. This direct path to the emotional part of our brain means scent doesn't have to be processed or interpreted.

Scent is used in branding because it increases the customers' remembrance of the brand. It can create instant connections between a brand and other memories.

Smell is linked to pleasure, well-being, emotion, and memory. Therefore, it can influence customers' emotional state and mood to make the customers more susceptible and even impact customer behavior.

The process of finding and creating a scent identity is very detailed and personalized as no two brands or businesses are the same. All aspects of the business are taken into consideration. Their history, customers, goals and the desired emotional response are all interpreted and translated into a scent that represents their brand and will help further their goals and aspirations.

We provide businesses with a way to break through the auditory and visual overload by using scent to reach their customers on an emotional level, strengthen their brand and increase revenues.Our team works with our clients to incorporate their scent to a multitude of facets of the customer experience. The more touch points that incorporate the scent, the more the customer is exposed which strengthens the brand connection.