Businesses have to be a bit savvier when it comes to standing out in a crowded marketplace. The average person is exposed to up to 5,000 ads a day, making it all the more important for brands and businesses to have creative and effective strategies for attracting and retaining customers.
How Can My Brand Stand Out?
One of the ways of making your brand stand out is through scent. Our sense of smell is the only human sense linked to the part of the brain that processes emotion. Savvy brands utilize this fact by creating a scent logo.
What Is A Scent Logo?
A scent logo is a custom scent that a brand uses or creates to embody the unique characteristics of their brand. If the scent is a pleasant one, customers will associate this scent with the brand. This makes it much more likely for customers to make a purchase and become returning customers.
Which Brands Have Scent Logos?
One example of a company successfully implementing a scent logo is the tech giant Apple. Whenever someone purchases and opens an Apple product they are exposed to the same scent every time this leads to Apple customers associating that scent with Apple products.
If the customer enjoys the product, they will subconsciously associate that scent with a positive experience. Making them more likely to buy another Apple product in the future and helping Apple grow as a business.
What Scent Should I Go For?
Before you delve into the world of scent marketing and scent logos, it’s important that you have a clear idea of what your brand is and what you want your brand to accomplish.
Is your brand serious and smart? Is your brand relaxed and quirky? What age demographics are your customers in? What do your customers resonate with?
Once you start to answer some of these questions you’ll be able to give some consideration to what kind of scent best represents your brand and what you should look out for.
Where Can I Get a Customized Scent for My Brand?
If you’re looking to create a customized scent for your brand then Hotel Scents is here to help. Hotel Scents' expert staff work with you to come up with a customized scent, they also offer scent machines that can disperse this scent into the air of your physical stores. This scent will be crafted to match your brand goals and the direction you want your business to go in.
By enhancing your brand with a memorable scent, you’ll make it impossible for customers to forget your products.